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This Is Where It All Leads

From silent car rides to roaring

stadiums every decision shapes the moment you never forget.

Kevin Reid is a father who navigated the journey from youth soccer fields to the college recruiting process with his own daughter.

about the author

Where The Moment Begins

Kevin Reid is a father who navigated the journey from youth soccer fields to the college recruiting process with his own daughter. A lifelong supporter of youth sports, he brings a parent's honest voice, hard-won perspective, and a belief in raising strong, grounded humans through sport.



the moment

Coach Shannon Colligan is an experienced collegiate soccer coach and former Division I and professional athlete. She is an assistant coach at Fordham University. She’s dedicated her career to developing resilient, confident athletes while helping families understand the emotional challenges of competitive sports.

Together, Kevin and Shannon share powerful lessons learned from both sides of the field, offering parents and coaches a path to raise high-performing athletes as well as good human beings. All without losing their family relationships, their joy, or themselves.

the cost

Where The Moment Begins

The Journey Back

The Sideline, the Clipboard
& the Whistle, From Sidelines

to Scholarships: Raising a D1 Athlete Without Regret

There is no playbook for raising a Division 1 athlete. No highlight reel captures the countless hours of rides home, tears, doubt, celebration, and second-guessing that live in the background of every aspiring athlete’s story. This book shines a light on that hidden journey and helps parents, coaches, and families navigate it with clarity, honesty, and a sense of shared accountability.


Told through the dual perspectives of a father and a respected Division I coach, this book offers an unfiltered view of what it really takes to guide a child from backyard goals to college scholarships. It explores the emotional minefields of youth sports, the temptations of shortcut methods, and the subtle moments where well-intentioned support can turn into pressure. With practical frameworks, personal stories, and hard-won lessons, it will help you learn how to invest in the entire ecosystem around your child.

The Question

Was it the right way?

John Mexam

This is one of those books every parent should get their hands on as soon as their kid shows any interest in sports whether that’s rec league or travel. From start to finish it nails exactly what the role of a parent should look like in today’s competitive youth sports world. It doesn’t sugarcoat anything, and it gives clear perspective on how the path our kids take on the field carries over into who they become off of it.Speaking from experience, I have one child playing Division I and another competing at Division III, and I can tell you this book is right on target. It’s not just about raising athletes it’s about the relationship between moms, dads, and their kids, period. Sports or no sports, the lessons apply.

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    offering parents and coaches a path to raise high-performing athletes as well as good human beings. All without losing their family relationships, their joy, or themselves.